Make the problem very visible

You need buy in

You need emotional attachment

– make visible the challenge

– make the challenge’s importance aware to the attendees

– make personal to the attendees

– create an “Enemy” to be beaten

– See the training World’s Greatest Opening to learn how to discover your audience’s wants and challenges

Homeostasis

I + M = R

It’s not their fault

Change you markers video : bitly.com/changeyourmarkers

Script Work

Make the space clean

– the subconscious is looking to bail

– people will be very sensitive.

– Agreements on how to play

Show Change is Possible

– Give a plan